Let's talk about the use of the headlines to get attention from people. No news really need to keep people in their tracks, as I mentioned. It is the way to get someone to read the rest of your marketing piece. If you do not like the owner or if they are intrigued by the title, just not read the rest of the marketing piece.
Contractor must carry the body of the message
If you have a postcard and the title is not very innovative and interesting, never read the rest of the postcard. It is almost unimaginable that someone who reads a headline bored and then go read the rest of the piece. So it's very important that the owners throw a lot of attention and allow the reader to move right down from the title in the body of your message.
That's where you're going to tell you about their program or their private loan investment program real estate. I say: why it makes sense to call you, email, or to reach you for more information.
You need to get through the headlines and down in the body of the message. At that point you have to have a powerful message, allowing them to be interested enough to call you.
Ten words to use
Let's talk about the headlines. The first thing I have here is the top 10 words for holders can be used. Obviously not want to use all 10. Will rarely use more than one or two at any given title.
I provided these for you guys what have these so that you can think of them and internalize these words so that when you're writing headlines each must have at least one if not both of these words. Let them.
The words are: you, your, now, 10%, which, in cash, free, new, how, and why they want the guarantee and the word sex. Now if you can figure out a way to get sex here you're better than me.
Richard Roop I once wrote a report on sending cards for private lenders and there was some kind of things about how sex appeal will become rich. The whole thing was how to send postcards to lenders private, but to use a seal of Marilyn Monroe. That was his capture on getting the word sex there. I thought that road was very creative and innovative to do so.
What's in it for them?
We go through them again. You and your. Obviously, you want to be talking about the other person. Not about what you doing, how great is this and that program, you want to talk in terms of the other person. So I always want to make sure you are doing kind of a "what there for them? "You and the word of his obvious reach some of that because they know we are talking about them.
The word now gives a sense of urgency. 100% is a buzzword and a lot of people respond to that. The who, what, when - the types of words are also very productive in the headlines. Cash, yes you can use that word in its title.
About the Author:
I invite you to learn more about Private Lending and get my new FREE 20-page ebook titled "Discover the Secrets of How to Fund Your Real Estate Deals with Private Lenders!" by clicking here http://realestatewealthtoday.com/FREE-eBook.html .
Mike Lautensack is a full-time real estate entrepreneur and creator of the Private Lending Presentation Kit. To learn more go to Private Lending Presentation Kit.
Article Source: ArticlesBase.com - Real Estate Investors: Learn the Top 10 Words to Use in Your Headlines for Getting Private Money
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