Can you give the product once a popular time, but could not maintain its shine and quickly dissipates?

Can you give once a product a popular time, but not to maintain its shine and quickly dissipates into the air. Can you also provide the reasons for its failure to attract special consumers to stand behind their products and services? Thank you so much ...

This is 90% of all products. The more complex a product, the is complex kept a big brand. (Cars, TVs, stuff like that). The less complex a product, then it's more about advertising to maintain their base and attack new targets (Safety Pins, Pop, Jeans).

ROCHELL AND THE CANDLES Once Upon A Time VG+(+) 45 RPM $1.54

Rochelle & The Candles Once Upon A Time, A Thousand Stars Col3039 NM (45-8194) $6.49

50s Orig Cast ONCE UPON A MATTRESS NM! KDL-7004 MONO $12.99

DONNA SUMMER PS 7" ONCE UPON A FRANCE_51693 $7.99

Once Upon A Time Simple Minds LP VG+ $14.99

PAUL MCCARTNEY once upon a long ago 7" b/w back on my feet (r6170) pic slv uk pa $11.70

CREAM ONCE UPON A TIME LP GERMAN EARLY 1970'S DOUBLE BE $47.46

ONCE UPON A TIME (80'S GROUP) passion 7" 2 trk (p11) pic slv uk priority 1985 $11.70

POLICE king of pain 7" b/w once upon a daydream (ams9722) pic slv but has radio $19.27

Once Upon A Time In China $4.99

SIMPLE MINDS ONCE UPON A TIME LP PIC DISC UK IN DIE CUT $23.73

SIMPLE MINDS ONCE UPON A TIME LP UK WITH INNER SLEEVE 1 $14.24

SIOUXSIE AND THE BANSHEES ONCE UPON A TIME LP UK WITH I $20.56

SIMPLE MINDS Once Upon A Time LP + Inner NM vinyl UK $15.80

Kenny Rogers & Dolly Parton "Once Upon A Christmas" LP $9.99

Marvin Gaye & Mary Wells Once Upon a Time 1964 45rpm $10.99

LEROY HOLMES 100 Rifles b/w Once Upon A Time In the West1969 DJ 45 UA 50553 $8.99

RICKY VALANCE tell laura i love her 7" b/w once upon a time (emi2303) uk emi $11.70

RICKY VALANCE tell laura i love her 7" demo b/w once upon a time (emi2303) uk em $11.70

Ketty Lester-But Not For Me b/w Once Upon A Time 45 $5.96

Doo Wop 45 - Rochell And The Candles - Once Upon A Time - 7" single - 1960 $5.99

THE RASCALS once upon a dream UK 1968 PLUM ATLANTIC MONO MINT $69.60

OST. Once Upon A Time In China (黃飛鴻) Jet Li, Korea LP. $85.00

Paul McCartney - Once Upon A Long Ago 7" Vinyl R6170 $3.15

Dusty Springfield - I Only Want To Be With You/ Once Upon A Time (7") Philips $4.73

KENNY & DOLLY "ONCE UPON A CHRISTMAS" RCA RECORD LP $4.95

SEALED 1977 BLACK LIGHT ORCHESTRA Once Upon a Time LP $9.99

ONCE UPON A MATTRESS ORIGINAL CAST STEREO KD 7004 1 $6.97

ONCE UPON A MATTRESS CAROL BURNETTE SOUNDTRACK KDS7004 $3.97

Simple Minds - Once Upon A Time $1.00

DONNA SUMMER once upon a time JAPAN 7" VIP-2580 $5.59

AMES BROTHERS 78 Once Upon A Tune & You You You 20-5325 FREE SHIP 10" RCA Victor $12.99

Susan Tracy. Once Upon A Time.. Tales For Children. Hans Christian Andersen $9.48

Once Upon A Time, read by Barbara Windsor,Jon Pertwee,John Inman,Penelope Keith $9.48

THE VELVET UNDERGROUND - ONCE UPON A TIME 2XLP - LOU REED - NICO $9.99

Earl Hines - Once Upon A Time JAS 42 UK LP Jasmine recorded 1966 NM $1.57

SIMPLE MINDS-"ONCE UPON A TIME" NEW SEALED 1985 ISSUE LP $7.99

SIMPLE MINDS ONCE UPON A TIME LP VIRGIN $5.99

Simple Minds, Once Upon A Time, A&M SP5092, 1985, original sealed $15.00

Simple Minds -- Once upon a time (1985) [VINYL] -- LP $5.99

SIMPLE MINDS Once Upon a Time, vinyl LP, 1985, VG+ $3.99

ANITA O'DAY Once Upon A Summertime GLENDALE LP VG++/NM- Shrink Wrap! $9.99

THE RASCALS LP - ONCE UPON A DREAM - 8169 / 1968 $1.99

MEG WELLES QUINTET ~ Once Upon A - US reiss LP - SEALED $14.98

SIMPLE MINDS -Once Upon A Time- Vinyl LP (EX+) $12.64

JOE MOONEY - ONCE UPON A SUMMERTIME The Second Time Around rare 7" single 1963 $6.50

CHET BAKER Once Upon a Summertime ARTISTS HOUSE LP NEAR MINT $29.99

Simple Minds Once Upon A Time TOSHIBA EMI 25VB-1056 Japan LP OBI EX Condition $7.99

"Once upon a Matress" Original Cast Recording $39.99

SIMPLE MINDS PICTURE DISC ALBUM"ONCE UPON A TIME"+LYRIC INNER+GATEFOLD COVER. $23.73

Once Upon A Time Matstack Paper with Glitter (Pack of 72) $6.68 Enhance your arts and crafts with this Once Upon a Time Matstack paper4.5x6.5-inch paper features glitter accented designsFabulous pack of pages is the perfect scrapbooking accessory

Once upon a Potty $6.92 Explains in simple text and illustrations why and how a little girl uses a potty.

Once Upon a Time in China (DVD) $8.9 In one of the recurring gags of ONCE UPON A TIME IN CHINA, attempts to take Wong Fei Hung`s picture always fail. The failure to capture the image of Wong (Jet Li) serves as an appropriate metaphor for the place of the Ching Dynasty folk hero in Chinese...

Once upon a Secret (Hardcover) $14.85 After 40 years of silence and reflection comes a deeply personal and emotionally charged memoir of a woman`s 18-month relationship with President John F. Kennedy when she was a college intern at the White House.

Can You See What I See? Once upon a Time $10.63 Description not available.

Xbox 360 - Sesame Street: Once Upon A Monster - By Warner Bros $26.77 255 characters or less!

Silvertone 'Once Upon a Star' CZ Earrings $24.49 Clear cubic zirconia drop earringsWhite gold rhodium-bonded silvertone metal fashion jewelryClear cubic zirconia line these sparkling star earrings

Once upon a Potty $7.87 The classic books on a timeless subject -- for a new generation.In 1975, Alona Frankel wrote and illustrated her first book, especially for her son Michael, on how to use the potty. Thirty-two years later, Once Upon a Potty -- Boy

Disney Princess Sing Along Songs - Vol. 1: Once Upon a Dream (DVD) $11.87 Everyone loves Disney princesses, and ONCE UPON A DREAM lets every little princess sing along to music inspired by the legendary

'Once Upon A Time' 182-piece 12x12-inch Scrapbook Album Kit $23.94 This is the perfect scrapbooking kit for that special little princess in your life'Once Upon A Time' includes one 12-inch postbound album with a photo window on frontPhoto album features high-quality coated paper covering